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    A marketing campaign is a variety of content assets centralized around one message. They often use many different marketing channels to get this idea across. The timing of these campaigns are also very clearly defined.

    It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. ... Search Engine Land’s Guide To SEO. As a companion to the table, Search Engine Land’s Guide To SEO explains the ranking factors in more.

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